Consumidores de Cultura
Compreendo agora porque em muitos estudos, o Desporto é contabilizado como Cultura, ao lado do teatro e artes performativas: cerca de 50% da população mundial ficaria excluída.
"From among the leisure choices now available, female consumers opted overwhelmingly for theatre and museum attendance while sports events rose in popularity among the male population". COLBERT, François, "Beyond Branding: Contemporary Marketing Challenges for Arts Organizations - International Journal of Arts Management", p. 15
"Moreover, women make up two thirds of the market for both hight art and popular art; not surprisingly, this proportion is reversed for sports events, where the audience is two thirds male.
Thus, while popular art attracts people from all levels of society, cultural organizations must compete amongst themselves to attract a well-educated (and female) costomer base that represents no more than 50% of the population and that is also interested in popular art and sports events.", idem, p. 16
Outra conclusão é de que somente 1/3 da população conseguirá eventualmente viver em harmonia. Começo agora a compreendo o porquê do desespero e/ou histeria de tanta gente.
Isto daria um estudo sociológico do caraças.